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4 min read

Bring your business to a new level: The Power of CRM Software Development

Efficiently managing customer relationships is crucial for success in 2024 business. CRM software is essential for achieving this goal. Whether you’re an aspiring entrepreneur or an established software vendor, custom CRM development can be your secret weapon. At ArtCodeVision, we don’t just tweak existing solutions; we craft tailor-made CRM software that empowers businesses to thrive.

BusinessCRM

But why do businesses want to get ready-made customizable CRMs?

The answer lies in:

  • Personalized experience. A well-made CRM system that understands each niche’s unique requirements. From appointment scheduling to inventory management, custom CRM solutions cater to individual workflows.
  • Streamlined operations. CRM software streamlines daily tasks. Whether it’s tracking appointments, managing staff schedules, or handling product inventory, it has it covered.
  • Scalability and flexibility. As a business grows, so does the CRM. Custom solutions are scalable, allowing seamless expansion without compromising performance.

And all of that is supported by the latest stats:

  • The global CRM market is projected to grow from $101.41 billion in 2024 to $262.74 billion by 2032
  • Around 65% of the companies start using CRM within 5 years and the most popular niches are healthcare, e-commerce, finance, hotels, and real estate.
  • Here is what businesses want the most from their CRMs: 94% want contact management features, 88% want interaction tracking features, 82% use CRM systems for sales reporting and process automation, and 87% use cloud-based CRM platforms. Also, AI feature integration has become a hit in the last year.

These proven benefits make CRM as a product a great business opportunity that’s a crime to miss.

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    CRM Development Process: Essential Steps

    Let’s explore the steps you need to follow to create a leading CRM application or software for your business.

    #1 Step: Find Your Team

    CRM can be a complex system that requires various integrations, so it’s best to consider hiring a CRM development team. They can handle the potential complexities of a CRM system, making it from scratch. 

    Basically, you have 3 options:

    • Freelancers. It’s a quite popular option, but your pool of candidates is limited and you spend a lot of time on recruiting and onboarding. Also, there is a high chance that the specialist is simultaneously working on multiple projects.
    • In-house team. When you bring on an in-house tech team, you have the benefit of staying in control of the development process and having seamless communication. However, this option comes with a higher price tag due to various additional expenses such as rent, taxes, hardware, software, and more.
    • Outsourcing CRM development. That’s the most efficient option, as you save on the maintenance of an in-house team while getting highly qualified CRM software developers. Also, each of the developers has been pre-screened by you.

    Based on our experience, CRM development outsourcing is a great choice for your business if you’re looking to create a CRM quickly and cost-effectively. Yet, it’s only for you to decide.

    #2 Step: Analyze & Plan

    After you find your software development team, you should start the collaboration to align your visions and goals for the project. Here at ACV, our experts will carefully assess your business requirements and challenges and analyze niche trends to create a custom CRM solution. We’ll choose the best features and tech stack and implement any other unique ideas you have, leaving room for scaling.

    #3 Step: Design & Development

    During the previous stage, UI/UX designers will create the interface for your upcoming CRM. They will start by developing design concepts and prototypes. 

    After that, the software engineers take over the CRM development process. They will tackle all the backend and frontend needs, ensuring seamless data sharing with third-party apps through the use of APIs. You may also want to integrate your CRM with other business solutions, such as marketing automation software, document management solutions, and scheduling systems. Integration is important as it covers all business operations and maximizes profit in your niche. 

    At this point, QA engineers thoroughly examine all aspects of the CRM functionality. This ensures that the functional requirements are met and any operational issues are promptly addressed. Then comes the final evaluation.

    #4 Step: Release & Support

    After the development project is finished, CRM developers provide your company with the completed solution for testing and feedback. You may also want to order CRM support services for maintenance and future scaling.

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      What to Consider Before the CRM Development Process Starts

      Don’t jump into the CRM development process before you:

      • Set clear business goals. Ask yourself what your desired outcome is. Knowing that will help you create an effective CRM strategy.
      • Create your CRM design with end-users in mind. Easy adoption and success are only possible if you only consider the needs and preferences of your CRM users. Make sure that the interface is intuitive and easy to use. Also, leave room for making changes with user feedback and scaling.
      • Protect your data. CRMs often include sensitive data, therefore, it’s important to implement encryption, access controls, and authentication. Also, it’s worth taking care of data backup for quick recovery to prevent any data loss.
      • Don’t forget about mobile-friendliness. For a successful CRM business, you should make your CRM system responsive and optimized for any screen. If you are making just CRM software, consider developing a native or cross-platform app to go with it. By prioritizing mobile accessibility, you empower your CRM to boost business productivity and allow you to stay connected on the go.

      Consider your budget. Sure thing, depending on the CRM complexity and number of integrations, the price for CRM software or app development can be different. But it’s important to pick the most cost-effective partnership model with your developers.

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        Beyond the Box Thinking: Partner with ArtCodeVision to Build Your Dream CRM

        Here’s what makes us unique:

        • Innovative solutions. We strive for excellence. The ACV team is highly innovative, consistently delivering cutting-edge CRM software that sets us apart from the competition.
        • Mobile integration. Take your CRM to the next level with the power of mobile apps. Your CRM will help salon owners effortlessly manage appointments while stylists access client profiles with ease.
        • Niche expertise. We have extensive experience in the beauty, wellness, pharma, finance, and travel industries. We have a deep understanding of your business niche, which allows us to ensure that our CRM software is perfectly aligned with your needs.
        • In-sync team. Collaboration is highly valued in ACV, as we strongly believe in the power of working together. Work alongside our team of experts to bring your ideas and business to their full potential.
        • Fast onboarding. Time is valuable. With ArtCodeVision, you’ll be up and running, ready to be a CRM leader in your niche.

        Custom CRM development is about empowering business owners with modern technologies. Whether you’re dreaming of conquering the salon sector or envisioning developing the perfect CRM for clinics and wellness centers, ArtCodeVision is your partner in success.

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            Before we partnered with ArtCodeVision, we were struggling with insufficient processes and much-needed optimization. The commitment of the development team throughout the comprehensive adaptation and improvement of the existing CRM system was on point. Clear communication, regular updates, timely delivery, and most importantly, the results went beyond our expectations. We would 100% recommend ArtCodeVision to our healthcare partners.

            image Victoria Business Development Manager at Pharma delivery
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            ArtCodeVision brings a wealth of different experience from a number of different service areas within software development. They work with our team to help drive and support further progress on our platform. Not only do they create great solutions, they help critically analyze those solutions and work creatively to produce something that works for our customers

            image Stephen Founder and CEO of OMS
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            I’m glad that there is such a thing as CRM outsourcing services, as when our in-house team wasn’t able to cover the demands, we got a professional boost from ArtCodeVision. The implementation and performance improvement were smooth and they were able to enhance our fitness management system with marketing tools and other things that increased brand visibility.

            image Yannis Tech Lead at SportSchedule
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            The external support from ArtCodeVision was truly a lifeline during challenging periods. Their dedicated team steered our CRM seamlessly through obstacles, offering prompt solutions and strategic enhancements. We are thankful for a steadfast, evolving product and a team that genuinely understands and supports our vision.

            image Nestor Founder and CEO of Bloknot